During my time at MALERA Construction and Supply, I combined digital marketing with consultative sales to generate qualified industrial leads through Facebook marketing and convert them into high-value STP (Sewage Treatment Plant) projects.
By creating strategic Facebook content, managing the company's social media presence, and running targeted Meta (Facebook) Ads campaigns, I successfully attracted potential clients who were actively looking for environmental compliance solutions.
Beyond lead generation, I handled the complete sales process—from the initial inquiry and client meetings to project coordination, documentation, and final turnover—working closely with both the client and technical team to ensure successful project delivery.
Key Achievements
Successfully Connected 3 Industrial Clients in just 6 months
Autovention Corporation
IdealCar Inc.
Regalado Hive
Total Contract Value Closed ₱10,000,000+
My Role
As the company's Sales Manager and Digital Marketing Specialist, I was responsible for both online marketing and client acquisition.
Digital Marketing
Developed strategic Facebook marketing campaigns
Managed the company's Facebook Page
Created engaging organic content
Planned and optimized Meta (Facebook) Ads
Generated qualified industrial leads
Increased online visibility for STP services
Sales & Client Management
Responded to inquiries generated through Facebook
Conducted client consultations
Coordinated site inspections
Prepared quotations and proposals
Managed project documentation
Coordinated with engineers and technical teams
Supervised project progress
Maintained client communication until project completion
Project Summary
Autovention Corporation
Project: 50 CMD Sewage Treatment Plant
Contract Value: ₱5 Million+
Generated through a targeted Facebook Ads campaign that introduced MALERA's STP solutions to industrial businesses. I managed the client relationship from initial inquiry through project completion, ensuring a smooth sales and implementation process.
IdealCar Inc.
Project: 10 CMD Sewage Treatment Plant
Contract Value: ₱3 Million
Reached the client through Meta (Facebook) Ads after they required an STP solution for DENR environmental compliance. I handled lead generation, client coordination, documentation, and project turnover from start to finish.
Regalado Hive
Project: 10 CMD Sewage Treatment Plant
Contract Value: ₱2 Million
Successfully attracted the client through digital marketing and organic online promotion. Managed project coordination, client communication, and progress updates, contributing to the successful completion of the project despite external construction challenges.
