Social Media Marketing + Management
I offer end-to-end Social Media Marketing plus Management to help businesses grow their online presence, connect with their audience, and stay consistent across platforms.
1. Strategy Development
Identify client goals (brand awareness, engagement, leads, etc.)
Conduct competitor and market research
Define target audience and ideal customer profile
Develop a tailored content strategy and posting schedule (weekly or monthly)
Choose the best platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
2. Content Planning
Build a detailed content calendar with planned topics, formats, and posting dates
Align content with ongoing promotions, events, holidays, and seasonal trends
Choose content formats: reels, carousels, infographics, memes, testimonials, etc.
3. Content Creation
Write compelling, on-brand captions and copy
Design eye-catching graphics using Canva
Edit short-form videos or reels for engagement
Source or organize images (from stock libraries or client-provided photos)
4. Posting & Scheduling
Schedule posts using Meta Business Suite, Buffer, or Later
Post during optimal times for maximum engagement
Optimize use of hashtags, tags, and location tags
5. Engagement & Community Management (Light Support)
Respond to comments and direct messages professionally
Answer FAQs or forward leads/inquiries to the client
Like, share, and interact with relevant accounts
Monitor brand mentions and user reviews
6. Performance Monitoring
Track and evaluate key metrics: reach, engagement, clicks, saves, shares, followers
Analyze top-performing content and engagement trends
Conduct A/B testing for content styles and posting times
7. Reporting & Optimization
Deliver clear weekly or monthly performance reports
Share insights and action steps for improvement
Adjust strategy based on real-time analytics and campaign results
8. Collaboration & Growth Support
Collaborate with designers, ad managers, or other virtual assistants as needed
Recommend content repurposing strategies (e.g., turning Reels into TikToks)
Suggest growth ideas like giveaways, influencer partnerships, or ad boosting
