Social Media Marketing

 I create and manage high-performing Meta (Facebook) Ads campaigns that are customized to meet your specific business goals. From audience targeting and ad creative design to budget optimization and performance tracking, I help small businesses attract the right customers and increase conversions—without the overwhelm.

Scope of Work: After Understanding Your Business Needs

1. Campaign Strategy & Planning

• Define the campaign objective (e.g., Traffic, Leads, Conversions)

• Plan a daily or lifetime budget based on your goals

• Identify the funnel stage (Awareness → Consideration → Conversion)

• Set campaign duration and schedule

2. Creative Development

• Design scroll-stopping images and videos tailored for Facebook Ads

• Images: Adobe Photoshop or Canva

• Videos (if needed): Adobe Premiere Pro, CapCut and Canva

• Focus on branding, call-to-actions, and message clarity

3. Campaign Setup & Management - This is the core of my service—where strategy meets execution.

• Set up and launch high-performing campaigns in Meta Ads Manager

• Create 3 ad sets per campaign to test and identify winning creatives

• Monitor and optimize daily to reduce costs and improve results

• Analyze key performance indicators (KPIs) to guide improvements